Fassih Fariwar | Lunatec Co-Founder, Managing Director MENA
In the fast-paced e-commerce landscape, the ability to deliver seamless customer experiences, reduce operational costs, and optimize back-end efficiency is more crucial than ever. At Lunatec, we specialize in intelligent process automation, helping businesses transform their operations and achieve these goals through automation and AI. Since our founding in 2017, Lunatec has supported numerous companies, making us one of the premier experts in intelligent automation with operations extending to the MENA region.
Lunatec’s comprehensive service offerings
Lunatec offers a broad range of services, from consulting and engineering to managed services and training, enabling our clients to harness automation technology for real-world impact. Our offerings are tailored to meet the unique needs of each business, spanning key technologies, including Robotic Process Automation (RPA), Document Understanding, Conversational AI, and Generative AI. This approach allows e-commerce companies to innovate with a reduced margin for error, faster processing times, and improved compliance.
Driving efficiency across e-commerce operations
In e-commerce, efficiency is king. Lunatec’s automation solutions address several critical areas:
- Customer service automation: With AI-enabled bots, repetitive customer service tasks—such as responding to product inquiries, managing order status, and handling returns—can be automated, reducing response times and freeing up human agents to focus on complex issues.
- Order processing and refund management: Lunatec’s use of UiPath’s Document Understanding technology simplifies order processing, extracting data from order confirmations and receipts with up to 90% accuracy, cutting processing time by 15%, and allowing customer service teams to manage exceptions with ease.
- Webshop testing automation: To maintain website and product accuracy, our solutions automate up to 95% of test cases, ensuring swift regression testing and allowing teams to implement product updates faster without risking user experience quality.
Unlocking value in the e-commerce supply chain
For e-commerce retailers, efficient supply chain management is essential. Lunatec’s solutions help automate sales order creation, streamline vendor data management, and provide transparency across the supply chain. This enhances inventory accuracy and shortens lead times, helping businesses meet consumer demand with reduced logistical costs. With automated data input and back-office support, e-commerce businesses can see up to 50% cost savings per transaction.
Realizing the power of personalization and consumer ınsights
Personalization is central to a successful e-commerce strategy. Lunatec’s AI-driven solutions enable businesses to deliver personalized interactions, from dynamic promotions to loyalty campaigns. With data-driven insights, e-commerce businesses can adjust promotions in real time, improving margins and enhancing customer loyalty. For example, our conversational AI systems act as personal shopping assistants, recommending products, answering queries, and providing relevant information—driving both basket size and customer satisfaction.
With a focus on real, measurable improvements in productivity and cost-effectiveness, Lunatec is transforming how e-commerce businesses leverage automation to thrive in a competitive market.
