Fynd was founded in 2012 as a multi-platform technology company. Powering over 6,000 global brands and serving over 2,300 businesses, the company powers commerce for iconic names like Puma, Diesel, Tiffany & Co., Emporio Armani, Burberry, Hugo Boss, Superdry and Hamleys. By 2023, Fynd’s platforms served 600 million shoppers with $5 billion GMV. Fynd Co-Founder Farooq Adam told WORLDEF E-COMMERCE the company’s story.
Farooq Adam, Co-Founder of Fynd, said; “Our technology helps retail businesses achieve their goals and transform their operations—both online and offline. We simplify each step of the selling journey, from in-store shopping and e-commerce to order management, supply chain, and delivery, making retail more efficient and profitable.”
“Our comprehensive ecosystem includes a fully composable unified commerce platform, robust order and store management systems, a warehouse and transport management platform, and specialized logistics modules, alongside hundreds of extensions to enhance online stores.” Adam he said.
The story of Fynd
Fynd was founded by Farooq Adam, Harsh Shah, and Sreeraman Mohan Girija (aka SMG!). The three saw an opportunity to bridge the gap between online and offline retail. By embracing innovation, they have successfully launched an in-store customer engagement solution in India and the UAE with brands like Diesel, Big Bazaar, Being Human, US Polo Association, and Giordano.
Fynd co-founders
- Farooq Adam – Co-Founder
- Sreeraman Mohan Girija – Co-Founder
- Ronak Modi – Chief Business Officer – Global
“We envisioned a future where technology seamlessly integrates with every aspect of selling”
Farooq Adam continued: “The idea of Fynd Commerce was born after a few years with the aim to enrich global commerce. We envisioned a future where technology seamlessly integrates with every aspect of selling. Fast forward to present day, we’re bringing our vision to life with backing from Reliance Jio—one of India’s biggest retailers and formerly from Google. Our constant innovation and expertise in technology have garnered global recognition, including a spot on Fast Company’s top 10 most innovative Asia-Pacific companies of 2022 and being featured as a Harvard Business School case study!”
“Leading retail innovation in the Middle East”
Farooq Adam, Co-Founder of Fynd, shared the following information; “Fynd is transforming retail across the Middle East, working with leading brands in Saudi Arabia, the UAE, and beyond. Our in-depth understanding of the region’s retail landscape enables us to tackle challenges like fragmented shopping journeys and supply chain disruptions, enhancing the customer experience.
Our unified commerce solutions empower brands to create seamless shopping experiences, allowing customers to shop from anywhere with ease. By optimizing order routing, we help reduce delivery times, increase satisfaction, and prevent sales loss.
With instant virtual try-ons (VR-powered), AR shopping, AI-driven assistants, and streamlined checkouts, we help brands craft memorable shopping experiences that appeal to today’s consumers. Our growing presence in the GCC is bringing us closer to our mission of changing retail in the region with future-ready tech.”
Unified commerce platform
Other information given by Farooq Adam is as follows; “Our marquee solution—Fynd Commerce, is an all-in-one platform for all commerce needs. The platforms enables brands to manage all incoming orders (from every channel), set-up automated algorithms and route them to the most efficient stock point and enable quick, cost-effective deliveries, all in one place.
Brands can also build and customize their ecommerce websites, add custom functionality with extensions and enable several easy payment options on them through the platform. Our team helps brands build highly scalable, customised order flows that support seamless selling on every front.”
What does Fynd promise?
- AI-led commerce: At Fynd, we integrate AI across our platform to make retail faster, smarter, and simpler for the brands we work with. Our AI-powered solutions help streamline operations and elevate the shopping experience in ways that benefit both brands and their customers.
- Smart cataloging solutions: Our advanced cataloging tools transform product images into polished, photoshoot-ready visuals, complete with models tailored to a brand’s specific aesthetic. This solution speeds up the process and ensures a high-quality, on-brand look for every product. Brands can also use GenAI to autofill and optimize catalog details, ensuring that product descriptions are accurate, engaging, and keyword-optimized—reducing manual work while enhancing the customer browsing experience.
- Copilot.live for personalized shopping assistance: With Copilot.live, brands can quickly create and launch custom chatbots that engage with customers directly on their online stores. These chatbots act as virtual shopping assistants, providing answers to product questions, making recommendations, and even guiding customers through the checkout process. By streamlining customer interactions, Copilot.live helps transform and simplify the shopping journey, making it more intuitive and enjoyable.
- AI-enhanced development and testing: Behind the scenes, our internal teams leverage AI to make development and testing faster and more effective. AI-driven tools support our engineers in writing and refining code, running simulations, and automating quality tests to ensure our platform performs at its best. This AI support accelerates innovation, allowing us to continuously improve our offerings and deliver top-tier solutions.
Farooq Adam concluded his words as follows; “Fynd is more than just AI-first—we’re an AI-led company. Our commitment to adopting the latest technology is about providing practical, powerful solutions that make retail easier, faster, and more profitable for our clients.”
