The list of Australia’s top 50 most influential figures in e-commerce has been revealed, with Guy Nappa, Co-Founder and COO of Oz Hair & Beauty, securing the top spot.
Presented by Australia Post, Inside Retail has published its “Top 50 People in E-Commerce for 2025” list. Guy Nappa, Co-Founder and COO of Oz Hair & Beauty, has been ranked number one. Nappa first joined the company as a warehouse assistant during school holidays before officially becoming a partner in 2015. Since then, he has played a key role in the company’s omnichannel expansion and has been instrumental in scaling operations to meet increasing demand.
One of the judges, Sam Shaheen, General Manager of Technology for Retail, Brand & Marketing, and Enterprise Services at Australia Post, highlighted Nappa’s transformative impact on the industry:
“Guy’s successful execution of large-scale store expansions and innovative omnichannel strategies has positioned him as one of Australia’s leading figures in hair and beauty e-commerce.”
The Key to Success in E-Commerce: Faster, Better, Cheaper, or Enhanced Customer Experience
Heather McIlvaine, Managing Editor of Features & Premium Content at Inside Retail, emphasized Nappa’s commitment to continuous improvement and technological innovation, citing the implementation of digital pricing labels in stores as a standout achievement.
“One of Guy’s most significant projects over the past year was the launch of Oz Hair & Beauty’s highly successful private label brand. Additionally, he introduced several supply chain optimizations, including a customized ship-to-store solution that resulted in significant cost savings,” McIlvaine stated.
According to Nappa, the secret to being a successful COO in e-commerce is straightforward: “Make things faster, better, and more cost-efficient, or enhance the customer experience.” His leadership at Oz Hair & Beauty has certainly delivered on that promise.
“The Agility and Adaptability of E-Commerce Make It an Exciting Space”
Gary Starr, Executive General Manager of Parcel, Post, and E-Commerce at Australia Post, noted that rising living costs and interest rates have led consumers to shift towards smaller yet more frequent online purchases as a strategic approach to managing expenses.
“The future of online shopping remains bright. The agility and adaptability of the e-commerce landscape are what make it such an exciting industry. Recognizing and celebrating emerging retail players and trailblazing talent is at the core of the Top 50 initiative,” said Starr.
This year’s “Top 50 People in E-Commerce” list features professionals from various e-commerce sectors, including health and personal care, fashion, and lifestyle, highlighting the diversity and innovation within the industry.
