BEAMS, one of Japan’s leading fashion brands, is making a significant move into the North American market. The company is launching its first e-commerce site in the region, marking a key part of its strategy to expand its global reach.
The new online platform will offer not only BEAMS’ own products but also a curated selection of items from other brands, making them available to North American customers. The site will be managed by BEAMS America, a local subsidiary established in September of last year in collaboration with Pacific Fashion Works.
Pop-up Store to Open in Los Angeles
To celebrate the launch of its e-commerce site and strengthen its presence in the U.S., the company will open a pop-up store in Los Angeles from March 7 to April 20. The company also plans to open a permanent physical store in the U.S. in the future.
These moves reflect BEAMS’ goal to enhance its influence on the global fashion scene and make Japanese aesthetics and design more accessible to fashion enthusiasts in North America.
“We are Finally Ready to Establish a Base in the U.S.”
BEAMS President Yo Shitara commented, “As we celebrate our 50th anniversary next year, we are finally ready to establish a base in the U.S.” Shitara also expressed his excitement about the potential synergy arising from the fusion of different cultures.
Founded in Tokyo in 1976, BEAMS currently operates approximately 150 stores across Japan and has expanded to international locations such as Taipei, Hong Kong, Beijing, and Bangkok.
