Zalando has recorded significant revenue and profitability growth in 2024, reinforcing its expansion strategy. The company has announced plans to enter Portugal, Greece, and Bulgaria, marking its first international expansion since 2022.
The Berlin-based fashion e-commerce giant rebounded in 2024 after two years of declining sales. The company reported a 4.2% increase in revenue and a 4.5% rise in gross merchandise volume (GMV). Net income surged to €251.1 million, tripling its 2023 earnings.
Zalando Nears 52 Million Active Customers
Zalando’s active customer base has grown to nearly 52 million, reflecting an increase of 2.2 million compared to the previous year. The company attributes this success to its ecosystem strategy, which integrates both B2C (business-to-consumer) and B2B (business-to-business) models. This dual approach not only unlocks new revenue streams but also cements Zalando’s leadership in the online fashion market.
Looking ahead, platform aims to further strengthen its presence across Europe. The company plans to expand its premium loyalty program, Zalando Plus, which is already available in Germany, Italy, Spain, France, the Netherlands, Switzerland, and Austria.
Additionally, Zalando’s planned acquisition of About You is expected to enhance its B2B segment, positioning the company as a dominant player in fashion wholesale and logistics.
Expansion into Three More Countries in 2025
Despite global economic uncertainties, platform remains optimistic, forecasting revenue and GMV growth of 4% to 9% for 2025. The company’s transition into an integrated e-commerce ecosystem and its targeted expansion strategy are seen as key drivers of its continued success.
By entering Portugal, Greece, and Bulgaria, Zalando will expand its operations to 28 countries by 2025. The company last expanded internationally in 2022, when it entered Hungary and Romania, followed by Lithuania, Slovakia, and Slovenia in 2024.
Zalando’s Co-CEO Robert Gentz emphasized the company’s strategic direction, stating: “Our ecosystem strategy is our exciting new North Star. It has already contributed to a strong financial performance in 2024, and we are now accelerating our execution efforts and investing to capture future growth.”
