The Poland-based online marketplace Allegro announced that it achieved 2.6 billion euros in sales in 2024. This sales figure represents a 7% increase compared to 2023. The company’s gross merchandise volume (GMV) also grew by 10%, reaching 15.3 billion euros.
The e-commerce marketplace Allegro was founded in Poland in 1999. It expanded to the Czech Republic in 2023 and entered the Slovakian market in 2024. The company aims to become a key player in Europe’s e-commerce sector.
Allegro’s Adjusted EBITDA Reached 718.8 Million Euros
In 2023, Allegro generated approximately 1.8 billion euros in revenue solely in Poland. The company has now released its financial results for 2024. Allegro’s adjusted EBITDA increased by 18% in 2024. Last year, the marketplace’s adjusted EBITDA reached 718.8 million euros (3 billion Polish złoty).
Allegro and Zalando Achieved Double-Digit GMV
Allegro’s gross merchandise volume (GMV) increased by 10% in 2024, reaching 15.3 billion euros. This figure stood at 10 billion euros in 2022. The Polish marketplace announced that it achieved 2.6 billion euros in sales in 2024, reflecting a 7% increase compared to the previous year. Excluding Amazon and Russian marketplaces, Allegro and Zalando were the only European online retailers to reach a double-digit billion GMV.
The company expects its GMV to reach 16.7 billion euros and its revenue to total 2.85 billion euros in 2025. It aims to accelerate international expansion in the second half of this year while also increasing advertising revenue.
“Our target market encompasses 63 million potential customers”
Roy Perticucci, Allegro CEO said: “Allegro’s GMV crossed the PLN 60bn mark, just in time for our 25th birthday. Customers’ purchases with us grew more than three times faster than Poland’s retail sales as a whole. We did well over the full financial year. This was our first Christmas peak operating our marketplaces in four countries. We did well. Our Q4 results comfortably met or exceeded all elements of our guidance, although it was close on the Polish GMV goal. Allegro launched marketplaces in Czechia, Slovakia, and Hungary within eighteen months.
Our addressable market has grown by 26 million and now encompasses 63 million potential customers. We served 21 million active buyers last year, six million of whom are based outside Poland. We have proven that we can launch our marketplace in new countries rapidly and cheaply, but we will pause our launch programme for a short while. We have learned a lot, and we have used our lessons to determine where we can enhance our marketplace to accelerate shopping frequency growth, both internationally and in Poland. We will resume expansion, once we have successfully implemented those changes and are satisfied with the results.”
