French-based marketplace solution provider Mirakl offers a SaaS solution that enables B2C and B2B companies to build and scale online marketplaces. In addition to the marketplace solution, the company also provides services to facilitate vendor payments and retail media solutions.
52 Global Businesses Joined Mirakl in 2024
Mirakl has released its 2024 data. The company, which reached profitability by the end of 2023, maintained profitability throughout 2024. Thanks to customer acquisition and cost management, the company added 52 global businesses to its customer portfolio in 2024. Its Gross Merchandise Value (GMV) grew by 30% year-over-year, reaching $11.2 billion. The company’s Annual Recurring Revenue (ARR) reached $177 million.
AI Investments Increased by Over 100%
Focusing on artificial intelligence last year, the company launched AI-driven products alongside the AI-powered features it previously offered. One of these AI products was the “Mirakl Catalog Transformer,” an automation that fully automates catalog management processes. The company increased its AI investments by more than 100% year-over-year in 2024. The company plans even larger investments in 2025, with these investments expected to surpass the total amount invested in the past three years.
AI-Powered E-commerce Revolution
When the company was launched in 2012, it pioneered a technology that allowed companies to build and scale their own marketplaces, creating a new category in the e-commerce sector. Today, the company AI-powered solution package helps businesses capture significant e-commerce opportunities:
- Mirakl Platform: Makes marketplace and dropship operations efficient, scalable, and unified.
- Mirakl Payout: Accelerates time-to-market by simplifying vendor payments and KYC processes.
- Mirakl Catalog Platform: Automates supplier catalog integration and enables data enrichment.
- Mir akl Ads: Converts online traffic into revenue, supports campaign creation and management, and enhances customer experience through personalization.
- Mirakl Connect: Offers catalog integration and enrichment, supported by Adspert for advertising investments.
“We Entered 2025 with Momentum”
Mir akl Co-Founder and Co-CEO Adrien Nussenbaum stated that the company had a strong year in 2024 and entered 2025 with momentum, saying, “We are diversifying our e-commerce services and rolling out AI-powered solutions. We haven’t just helped businesses launch marketplaces; we’ve radically redefined how commerce scales in the digital age. Only Mirakl has the expertise and technology to do this at scale. We will continue to stay committed to our mission of creating a fairer and more competitive online economy by taking on digital monopolies.”
2024 Data:
- Doubled its AI investments, achieving 30% growth in GMV and $177 million in annual recurring revenue.
- Marketplace and dropship gross merchandise value (GMV) increased by 30%, reaching $11.2 billion.
- AI investments grew by over 100%.
- Adspert acquisition was completed in December 2024.
- With the launch of Mirakl Connect and the rise of Mirakl Ads, the business model has evolved into an AI-powered multi-solution ecosystem.
- AI investments in 2025 are expected to equal the total amount invested over the past three years.
- Over 80% of employees used generative AI daily in 2024.
- With more than 450 customers, Mirakl Platform generated positive EBITDA for the first time throughout the entire year.
- 52 new global businesses began using Mir akl solutions.
- More than 30 customers exceeded the $100 million GMV threshold.39 companies launched Mirakl-powered marketplace or dropship operations.
- Mir akl Ads, powered by AI-driven retail media solutions, gained 22 new customers in 2024, experiencing more than 100% growth year-over-year.
- A pilot project with Rakuten generated 53% higher revenue compared to competing solutions.
About Mirakl
Mirakl is a leading provider of e-commerce software solutions. A pioneer in the marketplace economy since 2012, the company is preferred by over 450 leading companies worldwide. The company provides businesses with the most secure and scalable technology in the following areas:
- Expanding product ranges with marketplaces and dropship
- Improving efficiency in supplier catalog management and payments
- Creating personalized shopping experiences
- Increasing profitability with retail media
