Cross-Border E-Commerce in Europe Exceeds 275 Billion Euros

Cross-border e-commerce in Europe reached a sales volume of 275.6 billion euros in 2024. This figure represents a 16% increase compared to 2023.
cross-border e-commerce

The report “TOP 500 B2C Cross-Border Retail Europe” was published by Cross-Border Commerce Europe. According to the report, the crossborder e-commerce market in Europe is growing every year. In 2023, the cross-border e-commerce market in Europe had reached sales of 237 billion euros. Of this total amount, 107 billion euros were represented by online stores in Europe.

Cross-Border E-Commerce Market in Europe Represents 36% of General E-Commerce

The data for the 2024 crossborder e-commerce market in Europe has also been announced. Accordingly, the B2C cross-border e-commerce market in Europe reached a sales volume of 275.6 billion euros in 2024. This figure represents a 16% increase compared to 2023. The total value of e-commerce in the continent is estimated to be 765.6 billion euros. This figure represents a 2.1% increase compared to the previous year. Accordingly, the cross-border e-commerce market in Europe represents 36% of the general e-commerce market in Europe.

The Largest 500 Brands Achieved 69.5 Billion Euros in Revenue

According to the report examining the 500 largest crossborder e-commerce sellers in Europe, in 2024, the total revenue of these 500 cross-border B2C brands reached 69.5 billion euros. This figure represents a 39% increase compared to the previous year. This increase reveals the strength of the cross-border e-commerce market and the players in the market.