Founded in 2025 by Jennifer Cohen Solal and Riad Djabri, the Hushday offers consumers access to surplus stock of luxury and premium brands through an invitation-only model. It allows brands to maintain control over their pricing and positioning.
The startup, designed with a focus on the Gulf Cooperation Council (GCC) region, offers a solution that provides exclusivity, experience, and execution for both brands and consumers. The platform is strategically built to allow brands to conduct curated sales and reach valuable new audiences in an environment with high conversion rates.
Launching on May 2!
Hushday, the region’s first premium sales platform, has secured a pre-seed investment of $550,000 (2 million AED) from regional tech investors. The platform will be accessible exclusively via invitation in the UAE starting May 2, 2025. The startup plans to expand to Saudi Arabia, Qatar, and Kuwait by 2026. Additionally, it aims to develop a new channel for the growth of luxury and premium brands in the Middle East.
Jennifer Cohen Solal, Co-Founder and CEO of Hushday, said, “We are not trying to solve the stock problem. Our goal is to open a new and scalable growth path that allows brands to reach a young, price-sensitive, digital-first audience without compromising their identity.”
About Hushday: Exclusivity, Experience, Excellence
Global luxury brands have faced challenges in key markets like China in recent years. Consumer behaviors across the GCC are shifting towards value-driven, digitally-first experiences. In this context, Hushday aims to reshape premium retail for a new generation of shoppers and brands.
The startup draws inspiration from models like Veepee and Gilt in Europe. This GCC-focused, locally designed model offers exclusivity, experience, and excellence for those seeking more. The platform provides members with access to limited-time sales in categories such as fashion, beauty, accessories, electronics, home goods, and entertainment. Each sale is designed to be personalized, mobile-first, and geared towards creating rarity and excitement.
The founding team of Hushday has deep expertise in fashion, e-commerce, technology, and operations. They also have a proven track record of scaling high-growth businesses in Europe and the Middle East.
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