Dubai CommerCity (DCC) is ramping up artificial intelligence adoption within its free zone by forging strategic partnerships with AI-focused tech companies qeen.ai and Portmind. The move aims to accelerate the UAE’s digital commerce ecosystem and promote innovation in cross-border trade.
A joint initiative of the Dubai Integrated Economic Zones Authority (DIEZ) and Wasl Properties, Dubai CommerCity has joined forces with qeen.ai to deliver generative AI solutions tailored for e-commerce businesses. The collaboration was unveiled during Dubai Artificial Intelligence Week, alongside a second agreement with Portmind, whose Sail platform enhances customs and logistics operations with AI automation.
The partnership with qeen.ai seeks to empower SMEs and digital brands by offering smart automation, AI-driven customer experience management, and streamlined digital sales tools. Meanwhile, Portmind’s Sail integration is expected to significantly improve customs efficiency and compliance for DCC tenants.
Strategic Vision for a Smarter Trade Ecosystem
Mitch Bittermann, Senior VP of Commercials at Dubai CommerCity, said the initiatives reflect Dubai’s vision of becoming a global AI and digital economy leader. “By embedding smart and generative AI into our ecosystem, we’re boosting the competitiveness of our businesses and contributing to a thriving, investment-friendly AI economy,” he stated.
qeen.ai Co-Founder Dina Alsamhan added, “This partnership allows us to support the UAE’s next-gen digital commerce infrastructure. While Dubai CommerCity provides vital market access, our AI agents enable SMEs to scale globally by automating and optimizing their operations.”
Reinforcing Dubai as a Global Innovation Hub
DCC’s integration of Portmind’s AI-powered Sail platform aims to provide agile and compliant customs processing, enhancing trade efficiency for all stakeholders. According to Abdulrahman Shaheen, SVP of Operations at DCC, “Our goal is to simplify global trade with intelligent tools that prepare businesses for the future and solidify Dubai’s status as a global innovation center.”
Julien Gurunlian, CEO of Portmind, emphasized, “Our partnership brings seamless AI-driven workflows to international trade, cutting costs, reducing friction, and ensuring compliance across the board.”
E-Commerce Market Set to Hit AED 48.8 Billion
As the UAE’s e-commerce market heads toward a projected AED 48.8 billion valuation by 2028, DCC’s alliances with qeen.ai and Portmind position the free zone at the forefront of this growth. The collaborations align with the UAE’s economic diversification strategy and reflect DCC’s ambition to redefine the future of digital trade through innovation, agility, and smart infrastructure.
Dubai CommerCity: The ideal hub for digital commerce businesses
