The Bulgaria-based marketing and e-commerce agency Mediaposte Hit Mail aims to expand its services across Central and Eastern Europe (CEE). In 2025, it plans to expand to Türkiye, North Macedonia, and Serbia, offering its comprehensive services in these countries. Since its growth in 2005, the company sees great potential, especially in the Western Balkans region. Mediaposte Hit Mail Bulgaria Country Manager Hristo Radichev shared the company’s goals with WORLDEF E-COMMERCE magazine.
Hristo Radichev said, “Our group has two brands in Bulgaria. Mediaposte Hit Mail Bulgaria is a full-service marketing and ecommerce agency based in Sofia, Bulgaria. Metrica is a fulfillment operator and customer service provider. We are part of the French group La Poste.” ifadelerini kullandı.
“We aim to expand our services across Central and Eastern Europe (CEE), including Türkiye.”
He also shared the following information regarding the question, “What are your goals, mission, vision, and objectives in Europe?”; “We have an impressive range of services for ecommerce brands, including digital marketing, email marketing, full serviced cross-border expansion, orders fulfillment, and call center. These services are designed to help businesses get more sales, engage more customers, and achieve much better, measurable results. The mission is to provide clients with fully measurable and improved results for their marketing campaigns, utilizing data-driven strategies and innovative approaches.
The vision focuses on building the most reliable marketing agency team in the region, delivering superior return on investment for clients through effective communication channels and top quality logistics infrastructure. Our objectives include expanding our services across Central and Eastern Europe (CEE), including Türkiye. In short, we help ecommerce merchants jump from their local market to others and reduce time to market with at least 6 months.”
“The transport is quite expensive, the timeframe for delivery is very long, and there are customs involved”
According to the information provided by Mediaposte Hit Mail Bulgaria Country Manager Hristo Radichev, Mediaposte Hit Mail Bulgaria currently serves more than 10 EU countries. Its most active markets are Bulgaria, Romania, Poland, the Czech Republic, and Slovakia. For 2025, the company aims to expand to Türkiye, North Macedonia, and Serbia, offering the same comprehensive services. Regarding this, Radichev shared the following information:
“We see a great potential in the Western Balkans region (Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia), where there are plenty of people having issues with online orders from merchants abroad. The transport is quite expensive, the timeframe for delivery is very long, and there are customs involved. Our team has worked hard in the last 3 years to provide a good solution for all these challenges and in 2025 we will start offering all these services to merchants interested in the region.
What does Mediaposte Hit Mail Bulgaria promise to e-commerce companies?
It provides time, resource, and cost savings for companies. They have strong experience in areas such as performance-focused digital marketing, email automation, creative solutions, end-to-end product information management, technical integrations, order fulfillment, last-mile delivery, and customs procedures. Their network of partners for fulfillment and logistics currently covers more than 15 EU countries and continues to grow. The company is well aware of the challenges faced by e-commerce retailers looking to expand abroad, and it has solutions for each of them.
“We are also ready to help Turkish retailers sell directly or via marketplaces to the EU”
Radichev continued as follows; “We are also ready to help Turkish retailers sell directly or via marketplaces to the EU. All this without the hassle of establishing a local company, dealing with shipping companies, customs, or last mile delivery couriers. They don’t have to change their operations in any way. All we need from them is just to give us their well structured and accurate products’ data.
Then we help them spread it across various sales channels, like ecommerce websites and marketplaces. The merchants get all the orders in one place through a convenient platform. Then they just have to prepare the parcels and ship them. We take care of the rest, including payments, customs, last mile delivery, returns management etc.”
Hristo Radichev stated that they currently do not have any goals in the Gulf region due to the long distance that needs to be covered. He also said, “However, we offer an online platform that makes product information management, logistics and customs clearance smooth and much easier. This could be quite interesting for any company in the Gulf region dealing with cross-border sales.
“The digital team is managing 6-digits monthly budgets across 10+ countries in Europe”
Hristo Radichev said the following about the company’s experienced team: “All of them are remarkable experts in their field. The digital team is managing 6-digits monthly budgets across 10+ countries in Europe. The cross-border team has helped many e-retailers grow big much faster than expected in new countries.
The orders fulfillment team has processed millions of parcels in the last few years. All of them are focused, enthusiastic, and practical people. They are ready to share their know-how to our ecommerce customers in order to help them avoid common mistakes, scale up their sales, and save both time and money during their business expansion.”
“We realized that the WORLDEF team is truly amazing”
Finally, Radichev made the following assessment about the collaboration with WORLDEF: “We collaborate with WORLDEF since 2022, when we visited the event in Istanbul for the first time. The team is really amazing, helping us not only to set up properly our expo stand, but to meet new potential clients and partners from different countries. The growth of the event is truly remarkable in the last few years. I can only encourage WORLDEF to dream even bigger and to keep being a top benchmark for all ecommerce-related forums worldwide.”
About Mediaposte Hit Mail
Mediaposte Hit Mails is a company with a rich history in Bulgaria. It was founded in 2005 under the name “Hit Mail” as a specialized agency for direct marketing. In 2009 the French group La Poste acquired a majority stake and renamed it to “Mediaposte Hit Mail”. Since 2010 a number of new services have been added, mainly in the field of digital marketing: email marketing (sending email broadcast and newsletter), PPC advertising, development and optimization of landing pages, management of promotional campaigns and loyalty programs, etc.
In 2014 the company was already 100% owned by the French group. In 2015 the owner of “Mediaposte Hit Mail” also acquired a majority stake in the firm “Metrica”. The new company in the group specializes in call-center services (telemarketing, customer service, info-lines, etc.) and fulfilment for e-shops. Since 2018 Mediaposte Hit Mail is a member of the Bulgarian-Romanian Chamber of Commerce and Industry (BRCCI).
