The “MENA Region E-Commerce Report 2024” was published by EZDubai. According to the report, which is supported by the Dubai Department of Economy and Tourism (DET), Dubai is experiencing a transformative e-commerce boom. According to the report, Dubai’s e-commerce market reached $8.8 billion (AED 32.3 billion) in 2024. By 2029, the market will reach $13.8 billion (AED 50.6 billion).
Dubai’s E-Commerce Market Develops Through Mobile!
Dubai’s e-commerce market is developing under the leadership of mobile commerce. More than 75% of all shopping takes place through smartphones. Consumers frequently use WhatsApp Business, Instagram Shopping, and mobile-friendly websites.
The fintech sector also plays an important role in shaping consumer behaviors. The share of online transactions made with digital wallets increased from 41% in 2020 to 53%. On the other hand, “buy now, pay later” (BNPL) services such as Tabby and Tamara have been widely adopted, especially among Gen Z and Millennials.
70% of consumers in the UAE shop online at least once a month. This increases expectations regarding speed, service, and personalization. Consumers now demand free same-day delivery, easy returns, real-time tracking, and personalized shopping experiences.
MENA E-Commerce Market Reached $34.5 Billion
Dubai also plays a leading role in shaping the regional e-commerce ecosystem. According to the report, the total e-commerce market of the MENA region reached $34.5 billion (AED 126.7 billion) in 2024. The MENA e-commerce market volume is expected to rise to $57.8 billion (AED 212.2 billion) by 2029.
Dubai’s advanced digital infrastructure, regulatory model, and investment momentum are also being exported to neighboring economies such as Saudi Arabia and Egypt. Companies like Amazon, Noon, and DHL Express benefit from the integrated logistics corridor by using EZDubai as a regional fulfillment center.
About EZDubai
EZDubai was established in 2019. It is the first dedicated e-commerce zone in the region. It is located in Dubai South. The zone covers an area of more than 920,000 square meters. It is strategically located between Al Maktoum International Airport and Jebel Ali Port. Thanks to this location, it provides logistical access that enables same-day and next-day delivery, especially to GCC countries. GCC is a regional union consisting of Saudi Arabia, Kuwait, Qatar, the United Arab Emirates, Oman, and Bahrain.
