According to Mediapanel data in Poland, Temu reached 18 million users in March, surpassing Allegro. This figure shows that Temu made a big leap compared to its previous numbers. Allegro’s user count was measured at 17.7 million, just behind Temu. In October 2023, Allegro had over 18 million users, while Temu had fewer than 11 million. Thus, Temu has achieved something that platforms like eBay had previously failed to do.
“Definitely a Warning for Allegro”
Experts believe that Temu’s user numbers in Poland are a result of major marketing investments. One expert said, “These figures are definitely a warning signal for Allegro; because it is clear that competition is increasing, and the Polish platform may have to sustain rising marketing expenditures.”
Temu’s success is considered a result of aggressive advertising campaigns and marketing strategies in the Polish market. Advertisements for Temu can be seen on nearly every street corner in Poland. It is clearly seen that the platform appeals to a constantly growing user base.
Since entering the Polish market, Temu has rapidly gained popularity. Its user base surpassed Allegro’s in just a few months. The global influence of Temu’s parent company, China-based PDD Holdings, continues to grow. Temu’s low prices and wide product range enabled it to become a strong competitor in Poland’s online shopping market. PDD Holdings, the owner of Temu, also owns and operates Pinduoduo, one of China’s popular e-commerce platforms.
Temu’s Rise in Poland
Temu’s success in Poland is not only the rise of a commercial brand but also a demonstration of how global e-commerce dynamics are changing. The rapid integration of a China-based platform into the Polish market has placed significant pressure on local players. This transformation has also begun to reshape Poland’s online shopping habits. Temu’s major advertising campaigns and affordable pricing policy managed to attract the attention of Polish consumers and created a significant shift in the balance of the e-commerce market.
Behind Temu’s success lies the strong business model of its parent company, Pinduoduo. Offering consumers products at affordable prices, Temu stands out with its user-friendly interface and wide product selection.
