The payment recovery solution Bounce integrates seamlessly with any platform to recover declined payments. By turning failed transactions into successful ones, the platform leverages machine learning technology to address card decline issues. Optimizing payment processes to meet specific needs, Bounce is the only solution that protects revenue flow in real time.
Bounce Co-Founder and CEO Bator Sutton shared insights about the company’s goals, mission, and vision: “Bounce is a payment recovery solution that turns hidden losses into absolute wins. Bounce is the only solution that gets your declined deals through and saves your customers experience and your revenue directly, in real time and without relying on customer action or on complicated sequences. Our AI-powered technology works with any billing or subscription platform of your choice and wins back your deals.
- Purpose: Solve the problem of failed legitimate payments by turning card declines into successful transactions, ultimately helping businesses recover lost revenue.
- Mission: Improve payments experience and create a seamless journey with no obstacles through advanced machine learning technology .
- Vision: Help businesses maximize their payments processes by creating a journey that is optimized to their and their customers needs.
We focus on US, Canada and UK and operate on NA and UK/EU.”
Machine Learning-Powered Transaction Recovery Approach: Absolute
When asked, “What services do you offer to e-commerce brands?”, Sutton stated: “We offer payment recovery for checkout, free trials, and subscription transactions, as well as a payments AI agent for payment cost optimization.”
Bator Sutton explained the challenges faced in e-commerce payments as follows: “Smooth conversions and checkout experience will be a main focus for e-commerce in general. Specifically for payments, Failed transactions and recovery present a critical challenge to the checkout / monetization experience, costing businesses significant revenue and customer loyalty. When transactions fail due to expired cards, insufficient funds, or technical errors, merchants often lack effective recovery mechanisms to salvage these sales.
Traditional recovery workflows are typically manual, delayed, or non-existent, leading to permanent loss of sales opportunities, lower order value and frustrated customers who may never return. These declined transactions don’t just represent lost immediate sales – they can damage customer relationships and result in higher customer acquisition costs as businesses need to find new customers to replace those who abandoned their purchases.”
Sutton added: “Bounce’s Absolute solution tackles this challenge head-on with its real-time ML-powered approach to transaction recovery. The platform can identify and recover up to 20% of lost checkout conversions by analyzing thousands of features in real-time to identify good users who were falsely declined. Another thing that sets Absolute apart is its unique zero-risk business model – there’s no platform fee, and they offer a 100% guarantee on every transaction we approve.
This means merchants can achieve immediate revenue uplift without any upfront investment. The ML solution integrates seamlessly with existing payment gateways and provides a detailed dashboard that tracks recovered deals and revenue uplift, allowing businesses to quantify the impact on their bottom line. Merchants have seen revenue increases of up to 5% through recovered transactions that would otherwise have been declined.”
The only solution that resolves failed payments: Bounce
In response to the question, “What differentiates you from similar platforms/companies?”, she stated: “Bounce is the only solution that solves failed payments within the merchant’s existing processing flow, keeps your customers and transactions seamless experience with no interventions or additional entities. Maintaining high recovery rates, with Bounce Absolute – you have full guarantee over the impact Bounce can generate. We are a team of Data and Eng. executives, ex. PayPal and Wonga, that identified failed payments as a critical issue with no good solutions that are relevant for e-commerce companies.”
