The global e-commerce fair WORLDEF ISTANBUL 2025 brought the e-commerce ecosystem together in Istanbul. The fair, which brings together global leaders and innovators, focuses on the AI-driven transformation in e-commerce! WORLDEF CEO Omar Nart said that at WORLDEF ISTANBUL, they designed a unique event concept full of innovations, focusing on expectations and needs. Emphasizing that they have brought the WORLDEF ISTANBUL concept to Dubai and Saudi Arabia, Nart said, “We are building an e-commerce bridge in the Istanbul-Dubai-Riyadh triangle.”
WORLDEF, one of the world’s largest e-commerce fairs, gathered the global e-commerce ecosystem in Istanbul. The fair, held at the Yenikapı Event Area in Istanbul between May 15-17, 2025, began with an opening ceremony.
WORLDEF CEO Omar Nart, who made the opening speech of the fair, stated that they designed a unique event concept for the 12th edition of WORLDEF ISTANBUL this year, focusing on expectations and needs. Nart said:
“With productive processes that will generate commercial outcomes, we continue to add value and contribute to both participant brands and visitors. Unlike previous events, this year we have our Marketplace B2B Zone. In this area, global marketplaces from all around the world will evaluate cooperation opportunities with sellers. This area, which will include many marketplaces such as Temu, eBay, Hepsiburada, and eMAG, will host significant e-commerce connections.”
Emphasizing that they also organized roundtable meetings this year, Nart said:
“In the Roundtable, a special meeting concept, a select group of guests will be able to share their experiences. In addition, our VIP CONNECT EVENT program held yesterday was very productive. This special event, which laid the groundwork for B2B meetings, was the first step for the meetings to be held starting today.”
“WORLDEF DUBAI was recorded as the largest e-commerce event in the Gulf region”
Referring to the WORLDEF DUBAI event held last December, Omar Nart said:
“WORLDEF DUBAI was recorded as the largest e-commerce event in the Gulf region. Organized in cooperation with Dubai CommerCity, the first and only free zone focused on digital commerce in the MENA region, the event was held under the patronage of DIEZ Chairman Sheikh Ahmed bin Saeed Al Maktoum and with the participation of UAE Minister of Foreign Trade Thani bin Ahmed Al Zeyoudi. We brought the concept of WORLDEF ISTANBUL exactly to Dubai. More than 10,000 visitors from 82 countries evaluated cooperation opportunities at WORLDEF DUBAI. We will organize WORLDEF DUBAI 2026 between February 11-13, 2026.”
“We are building an e-commerce bridge in the Istanbul-Dubai-Riyadh triangle”
Stating that they will organize WORLDEF RIYADH in October 2025, Nart said:
“With a small-scale event concept for 1,000 people, we are bringing the WORLDEF experience to the e-commerce ecosystem of Saudi Arabia. In this way, we are building an e-commerce bridge in the Istanbul-Dubai-Riyadh triangle.”
Omar Nart also added that they have designed a new event concept called “FINTECHX” that will bring together the fintech ecosystem.
WORLDEF ISTANBUL 2025
WORLDEF ISTANBUL hosts B2B collaborations focused on e-commerce
WORLDEF ISTANBUL 2025 will be an important meeting point for the e-commerce, artificial intelligence, and retail technologies ecosystem. As the technological transformation in e-commerce rapidly continues, brands aiming to stand out in digital commerce will gather at this prestigious fair. Participating brands will lead the transformation in the era of modern retail and discover new opportunities in artificial intelligence.
WORLDEF ISTANBUL offers a “B2B Matching and Networking Application” to lay the groundwork for collaboration among participant companies. Companies registered in the application, which has a unique appointment system, can request meetings with firms from different sectors. The application, which helps companies meet the right people for B2B collaborations, makes it easier to plan meetings, connect with new people, and communicate with participating brands.
Additionally, a “Marketplace B2B Zone” will be established at the fairground. In this area, participating marketplaces will discuss cooperation opportunities with potential e-commerce sellers.
Artificial intelligence is transforming e-commerce!
E-commerce is undergoing a deep transformation with artificial intelligence (AI) integration. AI-powered systems increase customer satisfaction with personalized shopping experiences. AI-based recommendation systems boost sales by offering products suitable for user preferences. Chatbots provide 24/7 customer service. Stock and price algorithms can be dynamically adjusted according to demand. Fraud detection technologies enhance security in e-commerce and reduce cyber risks.
Visual search and voice assistants make online shopping more practical. AI-powered marketing analytics provide more efficient campaign strategies. These innovations make e-commerce smarter, faster, and more user-friendly, strengthening businesses’ competitive advantage. WORLDEF ISTANBUL 2025 will offer the opportunity to experience how AI is transforming e-commerce. The event will feature AI-focused brands, expert speakers, and interactive booths.
What does WORLDEF ISTANBUL 2025 promise?
- Star speakers: Leading founders, government officials, corporate technology leaders, and investors from around the world will share their e-commerce-focused experiences.
- New perspectives: On three different stages, brand-new perspectives on the future of e-commerce technologies will be presented. Innovations shaping the world of e-commerce will be shared on the stages.
- Interactive booth area: Hundreds of brands interacting with e-commerce will showcase their products and services in the fairground.
- Networking: Thanks to the special B2B matching application offered at the fair, participating companies will be able to hold cooperation meetings easily.
Key Sectors at the Fair:
- Marketplaces
- E-commerce service providers
- Logistics and fulfillment
- Investors
- Retail technologies
- Entrepreneurs
WORLDEF ISTANBUL in Numbers:
- 80+ Countries
- 30,000+ Visitors
- 200+ Speakers
- 500+ Retail Brands
- 240+ Booths
The countdown has begun for WORLDEF ISTANBUL 2025 trade show!
