Alibaba stated that the Taobao Instant Commerce portal, which delivers within 60 minutes, surpassed the threshold of 40 million daily orders within one month after its launch. Taobao Instant Commerce was launched through integration with Alibaba’s food delivery service Ele.me.
The portal brings together Ele.me’s sellers with the main domestic shopping app Taobao, offering a fast-delivery shopping experience on a single platform. The new platform provides users with the opportunity to receive their orders within 60 minutes. It is able to meet the new consumer expectations focused on speed and accessibility.
Integrating Alibaba’s Logistics Power with Digital Commerce
On the new portal, suppliers and local sellers under Ele.me are directly connected to the Taobao app. When users shop, their orders are sourced from the nearest point. They are then delivered to consumers within 30 to 60 minutes via Ele.me’s fast courier network.
The fast delivery model covers many categories, from grocery items and daily needs to food and electronics. The model offers a unique user experience by integrating Alibaba’s logistics power with digital commerce.
Chinese online platforms have invested billions of dollars in “instant retail” solutions in recent months. Companies like JD.com and Meituan are also investing in the instant retail sector. Alibaba launched its new delivery model at the end of April.
“This Market Has a Consumer Size of 500 to 600 Million”
Fan Jiang, CEO of Alibaba’s E-Commerce Segment, said that Alibaba has certain advantages in this field due to years of investment in delivery infrastructure and the Freshippo supermarket chain.
Jiang stated, “What needs to be noted about the instant retail market is that it is a very large market. Because every individual, every consumer in China will need instant commerce. Today, it is said that this market has a consumer size of 500 million to 600 million. In the future, this number could easily reach 1 billion.”
Taobao Expanded Its Free Global Delivery Service to 12 Countries and Regions
On the other hand, Alibaba’s e-commerce platform Taobao announced that it has expanded its free global delivery service to 12 countries and regions. The new coverage area includes Singapore, Malaysia, South Korea, Australia, Japan, Thailand, Cambodia, Kazakhstan, and Mongolia. Kazakhstan and Mongolia were included in this coverage for the first time.
During the June 18 shopping festival, customers in these countries will be able to benefit from major discounts and access easy return options. Taobao aims to accelerate its growth and support its sellers in expanding into international markets.
Taobao has also entered the Kazakhstan market with Russian language support. Local users can now review product details and complete payments in their own currencies. In the first week after the launch, 70% of new users in Kazakhstan placed their first order through the Russian interface. Additionally, the platform’s order conversion rate increased by 47%.
