With the Gulf e-commerce market projected to reach US$50 billion in 2025 (*), businesses are navigating new challenges like cross-border payments, currency exchanges and marketplace integrations to meet regional and international demand.
WorldFirst simplifies these complexities, offering businesses a one-stop solution to manage global payments efficiently and securely, allowing them to focus on growth instead.
Introducing WorldFirst
Launched in 2004 and now part of Ant Group, WorldFirst combines innovation with trusted financial infrastructure to support your global ambitions.
Back then, we were just two people frustrated with how complex and costly it was to send money abroad. So, we set out to change it. Our humble beginning drives our mission to transform how companies like yours do global business.
We believe every business, no matter its size, deserves a shot at the global stage. We’re proud to have served the international payment needs of over one million businesses since opening our doors, and empowering small businesses to thrive in the global economy.
Manage international payments like a local
At WorldFirst, we understand cross-border business. We know that managing international payments, navigating marketplaces and controlling costs are some of the biggest challenges facing you today.
We know that this is what e-commerce sellers are looking for:
- Easy payments: Businesses need a way to handle payments in multiple currencies while minimising delays and transfer fees.
- Marketplace collections: E-commerce and marketplace sellers need a way to consolidate earnings from multiple marketplace platforms and payment gateways, with a centralised account view to for better cash flow visibility.
- Transparent costs: Companies need clarity on currency exchange rates and transfer fees to accurately plan budgets and control costs. We’re dedicated to empowering e-commerce businesses with the tools and support they need to grow globally.
- Security you can trust: WorldFirst prioritises your security, with stringent protections for your funds and data. We partner with reputable global banks, so you can transact with confidence.