Alastair Croker is the Chief Executive Officer (CEO) of Tradeling, MENA’s largest B2B platform based in Dubai, UAE. Under his leadership, Tradeling is known for developing the region’s best talent while delivering exceptional experiences for customers and suppliers. Prior to joining Tradeling, Alastair served as Group Chief Commercial Officer (CCO) at African e-commerce giant Jumia, the first African tech company to list on the NYSE at a valuation of $1 billion in 2019. His extensive experience in e-commerce and digital transformation positions him as a leader in the global market.
Tradeling is MENA’s largest B2B e-commerce platform and ecosystem for customers and brands in the region. Tradeling provides a unique market entry for global brands in the region, while using the platform to enable businesses of all sizes to succeed. It delivers an exceptional experience for customers, suppliers, and leads the region’s best talent.
