E-commerce giant Amazon recorded growth in Germany and the United Kingdom in 2024, surpassing the overall market growth rate. The company reported revenues of €39.6 billion in Germany and €36.7 billion in the UK. Despite competition from Chinese rivals, the American e-commerce powerhouse continues to hold its dominant market position.
According to Amazon’s annual financial report, the company generated €617.5 billion ($638 billion) in revenue in 2024, marking an 11% increase compared to 2023. Meanwhile, its net profit doubled, reaching €57.1 billion ($59 billion).
$247 billion in online store sales
Additional key highlights from Amazon’s financial report include:
- Revenue from Amazon Web Services (AWS) and advertising services increased, while online store sales rose by 6.5% to €239.1 billion ($247 billion).
- Third-party seller services grew by 11.5%, reaching €151 billion ($156 billion).
- Germany, the UK, and Japan were highlighted as key markets contributing significantly to consolidated net sales.
- Revenue from the “Rest of the World” segment increased by 14.5%.
Germany remains Amazon’s most important international market
Amazon continues to lead Germany’s e-commerce sector. The company’s German operations accounted for 6.4% of its total revenue, generating $40.9 billion. However, its growth rate in Germany slowed compared to the 11.9% increase recorded in 2023. This previous surge was partially driven by a strong 20.6% rise in retail media sales.
As Amazon’s largest international market, Germany is also the top European battleground for rapidly expanding Chinese platforms such as Temu and Shein. After two years of decline, the German e-commerce market showed slight growth last year, and Amazon outperformed the overall market trend.
Double-digit growth in the UK
In the UK, Amazon achieved a double-digit revenue increase of 12.7%, outpacing the global e-commerce growth rate. The company’s UK revenue reached $37.9 billion, with its growth rate exceeding the 11.7% increase recorded in 2023.
